"I'm not building a high-volume practice. I'm building the reputation I wish someone had earned with us."
Background
Established Performance
"Real estate wasn't a career choice — it was how I was raised."
I grew up in a real estate family. My father was an agent, a developer, and a commercial property owner. I earned my license the same year I graduated high school — 2005 — and was fortunate to start my career working alongside one of the most experienced agents in Northwest Florida. That foundation mattered. It shaped everything that came after.
Then the market collapsed. While half the agents in our board walked away, my business partner and I kept working. We launched PropertyFireSale.com, a platform marketing REO, short sale, and the best-positioned listings in each subdivision — the lowest priced by floor plan, the ones with real strategic value. We were consistently closing $6–10 million annually through the worst years of the downturn. In today's real estate values, that volume is substantially higher. That market never rewarded passivity. You could not stick a sign in the yard and call it a day. Every listing required a strategy, every negotiation required preparation, and the data always had something to say if you were willing to listen. Those years built habits I have never stopped practicing.
Alongside that work, I independently built and owned Destin Condo Companion — a comprehensive data platform covering every condominium project in Destin, FL. Every floor plan, every amenity, historical sales, current inventory, project-level detail that didn't exist anywhere else in one place. I ran it until 2016, when maintaining a serious data asset in a market I no longer lived in became more than one person could sustain. It was a deliberate decision to close something that had real value rather than let it go stale.
A car accident in late 2012 changed the plan. With recovery estimated at eighteen months and unable to work or drive, I relocated to Texas. I planned to be back in Florida inside two years. Then I met Caitlyn. I knew almost immediately that I was going to marry her, and once I did, the question of going back answered itself. Insurance turned out to be a practical bridge — a way to earn well while I built a network and positioned myself to re-enter real estate in a new state. The problem was that I was genuinely good at it. The years stacked up. Nearly 15 of them.
How I work
I am a seller-first agent. Pricing and positioning a listing correctly is not guesswork — it is analysis. Most sellers are told their average days on market and given a rough timeline. What that number doesn't reveal is that it is heavily skewed downward by listings that are priced right and go under contract fast. The listings that miss on price or strategy sit for double the average, and when they finally sell — if they sell — they do so at meaningful discounts with significant concessions to the buyer.
The 21-day rule
If a listing reaches 21 days without serious interest, the trajectory changes sharply. I structure every listing to be in the class of homes that pulls the average down — not the one that inflates it.
The same analytical discipline works on the buy side. Understanding what the data says about a neighborhood, a price tier, or a specific property gives buyers the same edge it gives sellers — clarity on when to move decisively and when to walk away. I also bring hands-on digital marketing capability to every listing. Building and running data-driven platforms taught me how people search, how they evaluate, and how to put the right property in front of the right buyer. That technical knowledge is part of how I position listings — not an add-on.
What I bring
Nearly 15 years in insurance — catastrophe adjusting, agency ownership, and risk management — built skills that translate directly into what my clients need. I assess risk, analyze contracts, and evaluate damage in ways most agents simply don't. I research neighborhoods to the deed record. I know builder histories, floor plan values, and what hidden costs look like before they become your problem.
2005Licensed Agent since age 18
22Years Risk Management & Contract Analysis
100%Rockwall County Specialty
Why I came back
A few years ago, Caitlyn and I purchased a home. Our buyer's representative was physically present and professionally absent — inspections never requested, red flags ignored, and he talked me out of walking away from a deal I should have left. The hidden damage and repairs cost us roughly 40 cents on every dollar we paid. That experience didn't make me angry. It made me focused. When Caitlyn said, "You've been talking about this for fourteen years — go do it or stop," I went and did it.
Rockwall Real Estate Group is geographically limited by intention. I don't aim for our group to be the best in Dallas or Collin, or Hunt. Aiming for that would bring mediocrity to all. Our aim is the best in Rockwall County and so we focus ONLY on Rockwall. I believe strongly that the utilization of a professional is a requirement in most large transactions. While we can provide insight into the data of other areas, buyers or sellers outside of Rockwall County are often referred to other local agents that carry the same guiding principles and understanding of market data for positioning that we do.
If you are selling your home or planning to purchase in Rockwall, you need an agent that understands Rockwall. Contact us today to see how to get started.
